Handbook of Consumer Psychology - Edited by Curtis P. Haugtvedt, ebook, ebook.1400, Temp 1
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//-->Marketing and Consumer Psychology SeriesCurtis P. Haugtvedt, Ohio State UniversitySeries EditorCurtis P. Haugtvedt, Paul M. Herr and Frank R. KardesHandbook of Consumer PsychologyCele C. Otnes and Tina M. LowreyContemporary Consumption Rituals: A Research AnthologyGad SaadThe Evolutionary Bases of ConsumptionMichel Wedel and Rik PietersVisual Marketing: From Attention to ActionEDITED BYCURTIS P HAUGTVEDT.PAUL M. HERR • FRANK R. KARDESLawrence Erlbaum AssociatesNew York LondonPsychology PressTaylor & Francis Group270 Madison AvenueNew York, NY 10016© 2008 by Taylor & Francis Group, LLCPrinted in the United States of America on acid-free paper10 9 8 7 6 5 4 3 2 1Psychology PressTaylor & Francis Group27 Church RoadHove, East Sussex BN3 2FAInternational Standard Book Number-13: 978-0-8058-5603-3 (Hardcover)Except as permitted under U.S. Copyright Law, no part of this book may be reprinted, reproduced, transmitted, or uti-lized in any form by any electronic, mechanical, or other means, now known or hereafter invented, including photocopy-ing, microfilming, and recording, or in any information storage or retrieval system, without written permission from thepublishers.Trademark Notice:Product or corporate names may be trademarks or registered trademarks, and are used only foridentification and explanation without intent to infringe.Library of Congress Cataloging-in-Publication DataHandbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr and Frank R. Kardes.p. cm. -- (Marketing and consumer psychology series ; 4)Includes bibliographical references and index.ISBN-13: 978-0-8058-5603-3 (acid free paper)ISBN-10: 0-8058-5603-X (acid free paper)1. Consumer behavior. 2. Decision making. 3. Marketing--Psychological aspects. 4.Advertising--Psychological aspects. I. Haugtvedt, Curtis P., 1958- II. Herr, Paul, 1956- III. Kardes,Frank R.HF5415.32.H363 2007658.8’342--dc22Visit the Taylor & Francis Web site atand the Psychology Press Web site at2007017528
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